All posts tagged: Magic Leap

AR/VR Google Wars – Is Apple Vision a Vision of the Future?

Several companies offer augmented reality headsets, from Magic Leap to Meta’s Quest to Microsoft’s Hololens to specialized makers such as Almer for industrial use. However, the only one people could talk about this month was the new Apple Vision Pro augmented reality headset unveiled at the WWDC 2023 conference. Here’s what we know about the device: The price tag is HIGH! Early adopters might want to save their pennies when the device is released early next year – its starting price is $3,499! It comes with its proprietary operating system. The Vision Pro runs on visionOS, Apple’s dedicated operating system designed specifically for spatial computing, encompassing augmented (AR) and virtual reality (VR) experiences. The three-dimensional interface of visionOS promises a new experience, allowing Apps to appear side by side at varying scales. The user interface cleverly incorporates adaptation to the surrounding light and adds shadows to convey the scale and a 3D effect. The launch App partners include native Unity apps for gamers, Adobe Lightroom for creatives, and Microsoft’s Office suite for the enterprise. And everybody else can use FaceTime to brag to their friends. Other …

The new New Work might be virtual:

The last Digigram explored “COVID Tech,” which helps us stay productive during COVID. Perhaps the biggest surprise is that 100% remote work works reasonably well. Not for creative work, where serendipitous strokes of genius don’t happen as often when apart, but it’s OK for the other 80% of our work. And companies took advantage. They’re saving money by moving jobs to lower-cost regions, attracting new talent by offering 100% remote jobs, and slashing expenses by not renting and offering a workplace. Good tactical moves! Once COVID is over, will we go back to normal? With office cubicles, the water cooler, and all? Or will we build on what we got used to and move on to what comes next—virtual-working? Remote workers could benefit from an additional layer, such as augmented reality. It doesn’t have to be a full-blown holodeck, but AR could improve the working experience, create a team atmosphere, and spark more of those “lightbulb” genius moments. I predict that after a year of acclimatization to Zoom, going entirely virtual is not a big …