Markus Iofcea, the head of the think tank introduced the purpose developed methodology how his team explores the needs of society in the 21st century. Two UBS Y researchers discussed their findings on the topics of “New Wealth” and “New Social Interactions”.
Afterwards all participants were invited to practice the UBS Y Vision Cone methodology on the newly launched topic of “New Currency”. Here’s the result:
It was impressive how this open crowd sourcing approach yielded lots of good input in no time! UBS Y has published a first analysis of the evening’s surprising results here.