Services involve the delivery of an intangible product, usually immediately. Services can’t be trialed, can’t be stored, and rely on a leap of faith by both the buyer and the seller. The buyer only knows afterward if the quality was acceptable and if the user experience felt good. The provider only knows during delivery if they’ll stay within the estimated time and cost. Such latent dissatisfaction and distrust are problems that firms try to overcome with many measures; from freemium offers and money-back guarantees to end-user license agreements (EULAs) and contracts the size of phone books (remember those?!). I predicted the trend of “XaaS –  Everything as a Service” in a previous DIGIGRAM. Now, I see the next wave arrive — the automation of services. Technology can now automate routine services and mediate between sellers and buyers at the same level as well-trained service associates—but faster, more scalable, and better able to continuously learn. Unlike many humans, software is very patient – it can run for hours and hours with unchanged high precision, and without …