(Translated from an account by Gian Berger, master’s student at HWZ University Zurich* and Head of Digital & Channel Marketing at Migros, Switzerland’s largest retailer) June 2022. San Francisco – A clear blue sky above and a sensational view of the Golden Gate Bridge below – finally possible again after two years of the pandemic. * HWZ University Zurich is Switzerland’s largest part-time business university. Its Center for Digital Business pioneered academic educational programs for a digitalized business world. DIGIRAM editor Gert Christen is an alumnus of HWZ and founded their entrepreneurship department before returning to California. Students of the HWZ University master study program “Digital Leadership” were once again able to travel to the capital of technology and startups to experience the famous Silicon Valley spirit up close and personal. Gert Christen, head of the HWZ University Silicon Valley Outpost, created an exciting program. Many conversations with startup entrepreneurs, pitches of digital business models, insights into Amazon’s corporate culture, amazing networking events, and reserved time for reflection sessions opened space for discussions and exchanges between students and actors of the Silicon Valley ecosystem. Together …