“Every now and then, a technology appears that is so intriguing that it spikes fantasies of what it is, does and all the things it might make possible…” this is how I started an article about Blockchain in the July 2019 Digigram. And here we go again: The next such technology is TikTok, the world’s fastest-growing social media platform and the hottest new thing for 2020! TikTok will be very BIG. And it is way more than just a selfie-app for kids: Firstly, it completely hits the sweet spot of today’s mobile social media users – A “video first” combination of Facebook-Instagram-Vine-Snap-Twitter all in one. Secondly, it is easier to use than its predecessors – It includes tools for video creation and editing and for adding music (legally and without royalty costs!). An advantage that is hard for Instagram & Co. to copy because of their user interface legacy. And thirdly, they started with an almost exclusive focus on the teen segment, precisely the age group that advertisers will want to communicate with once TikTok …