All posts filed under: All

Shapeshifting of entertainment ecosystems:

Published by Gert Christen

Content is king! And in TV, the trend clearly shows us moving away from watching traditional channels paid via cable TV and moving towards subscription-based streaming services. Streaming benefitted from COVID with record growth: However, as the competitive battle heats up among the providers, winning new subscribers and preventing existing ones from leaving is becoming harder. As a consequence, providers started looking for more ammunition: attractive content to keep their viewers within their own walled garden longer and to attract new subscribers. A reshuffling of the assets in this industry has begun, and we have a front-row seat to a textbook case of a formerly new industry entering a more mature phase. WarnerMedia TV and Discovery merged to create a new premium mouthful, “pure-play direct-to-consumer entertainment company.” WarnerMedia was previously owned by AT&T, the U.S. telecom provider who, with this move, turned their entertainment assets into an independent business. This spinoff was a glycemic index-busting sweet deal for AT&T, as it received up to $43 billion dollars, which it can now pour into the 5G …

Design Thinking your way into new markets – Introducing The USA Launching Pad:

Published by Gert Christen

Ever since I returned to California 5 ½ years ago, companies from abroad have been contacting me for help with the U.S. market. A very flattering and humbling experience – that so many entrepreneurs remember me when seeking help to start their businesses in the States. To my surprise, the inquiries didn’t stop even during COVID, which motivated me to think about how modern methods could improve the chances of success of new market entries. If product-market fit has been found in one market, how might the fit with a new market be tested as quickly as possible? How to find out what works and what needs to change—fast? If we had a systematic method to test before the rollout, we could eliminate costly trial-and-error, lower the risk, eliminate basic mistakes, create the best bang for the buck, recruit the best people for the plan, and more. The result is the “Launching Pad” methodology. It’s a systematic way to test and iterate to find the fit in a new market in five strategic areas: strategy, …

The coming of transhumanism

Published by Gert Christen

Doctors have used technology to repair or improve human bodies for decades, and this has been uncontroversial. However, soon the technology will be available to be stronger, to better resist illnesses, and to live longer. This voluntary transhumanism is different – and it will become controversial. Should we do everything that we technically could? Is it right? Will it be only for the rich? Are we playing god? These are questions that we need to start exploring. Rena Seiler recently tackled the topic in a paper entitled “Transhumanism – the vision of the technological evolution of humans” at the Institute for Digital Business of HWZ University Zurich. You can read the English version here, or her original article in German here. Rena argues that this technology is being developed no matter what and that we as a society must seize the opportunity of the early stage to discuss the use of transhumanism. Otherwise, there is a risk that the technology will be exploited for selfish personal and strictly commercial reasons, which will exclude many from …

Transhumanism – The technological evolution of humankind.

Published by Gert Christen

Transhumanism is considered a philosophical school of thought that seeks to expand the boundaries of human possibilities through the use of technological methods. Rena Seiler, MAS Digital Business student at HWZ University in Zurich, Switzerland, offers insight into the challenges of the transhumanist vision. On February 18, 2021, Perseverance, NASA’s rover, landed safely on Mars. From tabloids to science magazines, the broad media covered the successful landing on the red planet, which marked the kickoff of NASA’s mission. Much of the population watched in fascination as humanity moved one step closer to one of the four explicit goals of NASA’s mission: the colonization of space, starting with Mars. So our aspiration to colonize space is no longer science fiction at all but reality. Colonizing space: Is the human object as ready as its rockets? The vision of space colonization also poses challenges for the “human object.” Currently, a one-way trip to Mars takes nine months. The associated strain on the human body leads to various, sometimes lasting, physical impairments. The question inevitably arises as to …

Data is the new oil

Published by Gert Christen

Michael Palmer of the Association of National Advertisers expanded on Clive Humby’s statement. “Data is the new oil. It’s valuable, but if unrefined, it cannot really be used. (Oil) has to be changed into gas, plastic, chemicals, etc. to create a valuable entity that drives profitable activity; so must data be broken down, analyzed for it to have value.”* We’ve come a long way in data as the basis for businesses, and we’re learning about its legal, social, and ethical boundaries along the way. But there’s no doubt about the trend: Companies who use data as the sole base for their business are coming. And it’s growing into big business for many, not just social media platforms (exploiting user-generated data in return for free services), storage companies (operating the data centers where our clouds host our data), and companies providing software-as-a service (SaaS). Data in recruiting and talent management: Recruiting and managing employees is still mostly database-driven. Enter keywords, and databases, like LinkedIn, will list results. Consequently, resumes and LinkedIn profiles today are optimized for …

The State of the Corporate Startup

Published by Gert Christen

Video and presentations for download from the “Corporate Venturing” event on October 28, 2020. The event was organized by the Swiss American Chamber of Commerce in San Francisco and was sponsored by the Swiss Business Hub. Experts from Swisscom, the Swiss Railways SBB and Paul Holland from Mach49 and Foundation Capital shared their approaches to corporate innovation (more about the speakers at the end of this post). Here are the recording of the event and the speaker presentations: Zoom video recording Swisscom presentation Swiss Railways SBB presentation Mach49 innovation consultants presentation Thank you to the Chamber for organizing the event and to the three speakers for sharing their work and their inputs. Feel free to download the slides and the event video. If you have an opinion on corporate innovation let me know and let’s start a dialog. The panelists were: Swisscom (Lukas Peter, Head of Silicon Valley Outpost): Swisscom started an outpost in Silicon Valley 20 years ago and are one of the most visible and present partners and investors in the Swiss innovation scene. …