nless you’ve been living under a rock for the past few months, you’ve heard about ChatGPT. ChatGPT was developed by OpenAI and launched in November 2022. It is built on top of OpenAI’s GPT-3 family of large language models and has been fine-tuned using both supervised and reinforcement learning techniques. Microsoft is ALL IN on AI, and was the first to partner and invest in ChatGPT, and just confirmed another investment into ChatGPT, rumored to be around $10 Billion.

Artificial intelligence has the potential to change the landscape when it comes to how tech giants compete with each other, and some experts believe there will be a competitive AI landscape as companies seek ways to optimize business operations with machine learning.



Microsoft announced the integration of ChatGPT into their BING search engine. A brilliant move by Microsoft to change the competitive situation in the search market! Which obviously raised alarms at Google’s headquarters in Mountain View: You dare go after Google in search, you better dress warm!

We didn’t have to wait long at all for the reply: Google announced its own AI chatbot: Google Bard. Like ChatGPT, Google Bard AI is a chatbot designed to simulate human-like conversations and generate summaries through text. However, Bard is off to a rocky start – in the first live demo they made a factual error that raised a few eyebrows, and Google was quick to have all hands on deck to rewrite incorrect responses.

How serious is Google about competing in AI? Serious enough to bring back Google’s founders! That’s right, Sergey Brin and Larry Page are putting their white labcoats back on! You may remember that the duo stepped down from their executive roles at Alphabet in 2019. Now, for the first time in years, Sergey applied for access to the code to Google Bard – that’s how long he’s been out of the game!

Inside sources claim that in December, CEO Sundar Pichai called Page and Brin following a “code red” after the release of ChatGPT. The co-founders, who remain on the board of Alphabet, had “several” meetings with executives to strategize about Google’s AI, and approved plans to incorporate more chatbot features into its search engine. Now the heat is really on!

As the tech giants learn how to best leverage AI and compete, I have a few predictions for how each company can divide and conquer each of their expert areas by leveraging machine learning.

• Google Bard will become the primary tool for search of the internet
• Microsoft and ChatGPT will dominate as the primary resource in search on the enterprise Intranets.
• Meta will likely develop AI technology of their own that generates search in the Metaverse. But as they are still defining how they want their own Metaverse to look, this may take a while to come to fruition.
• Amazon will develop AI to become the ultimate search tool for e-commerce. Imagine machine learning that can help you find your next purchase before you even know yourself. Think “people who bought this will also buy that” – but much more powerful and highly personalized and customizable.