The UBS Y Think Tank invited the Zurich Fintech scene to BlueLion Incubator and shared their methodology publicly.

UBS Y Think Tank introduces their methodology

Markus Iofcea, the head of the think tank introduced the purpose developed methodology how his team explores the needs of society in the 21st century. Two UBS Y researchers discussed their findings on the topics of “New Wealth” and “New Social Interactions”.

Afterwards all participants were invited to practice the UBS Y Vision Cone methodology on the newly launched topic of “New Currency”. Here’s the result:

It was impressive how this open crowd sourcing approach yielded lots of good input in no time! UBS Y has published a first analysis of the evening’s surprising results here.