In my last Digigram, I wrote about XaaS and wondered what would be next for this trend. Since then, I have concluded that XaaS includes much more than only technology platforms that virtualize assets in value chains: XaaS covers how we work and conduct business today, and how we consume modern products and services. New work = Gig economy = Work as a Service We all agree that companies such as Uber, Lyft, Airbnb, Upwork, and WeWork disrupted the value chains and asset distribution in many industries. Like it or loathe it – the fact is that these models fit the way many people live their lives today. Both as consumers of services (e.g., getting even small items delivered by Amazon or bike couriers instead of going to a store) or as a provider of services (e.g., teaching via the internet or contracting via Upwork). The megatrends of changes in life- and work styles are what enabled the XaaS phenomenon in the first place. Especially Gen Ys love both sides of XaaS! It provides them …